Are you a SUSTAINABLE FASHION BRAND or FASHION PROFESSIONAL looking to stand out in the competitive fashion industry?
Do you want to share YOUR STORY with millions of fashion enthusiasts?
Do you dream of seeing YOUR DESIGNS featured in leading fashion magazines like InStyle, ELLE, or Vogue?
Achieving these #prgoals is possible without dropping thousands of $$$ each month on a PR Agency.
Hi! I'm Andrea.
For the past twenty years, I've dedicated my career to helping small and mid-sized fashion businesses with limited budgets make a substantial impact. I've successfully secured placements for my clients in top-tier publications, and I am eager to share my tips, resources, and proven strategies with you.
I've designed this course to empower you with tools to gain the press coverage you deserve.
What to Expect
Learn how to:
✨ Craft compelling media pitches and subject lines that capture attention
✨ Identify and build relationships with key media contacts
✨ Develop a PR strategy and story angles that resonate with your target media outlet
✨ Leverage affiliate marketing to amplify your PR efforts
✨ Monitor, measure, and track the success of your PR campaigns
Get Resources:
📁 PR Strategy Doc Template
📁 PR Calendar + Media Outreach and Sample Tracking Sheets
This course is perfect for:
✅ Emerging and established fashion brands
✅ Fashion designers and entrepreneurs
✅ Fashion PR and marketing professionals
✅ Anyone passionate about sustainable and ethical fashion
Who Should Enroll
$66
PR Course Curriculum
This course offers step-by-step guidance to help you take control of your public relations. Here's what you'll learn:
How to Create a PR Plan and Outreach Strategy
How to Develop Affiliate Partnerships with Large Publications
How to Identify Journalists Who Will Appreciate Your Brand
How to Secure Press Placements and Track Your Success
How to Craft a Unique Pitch That Will Grab Attention
How to Build a
media outreach list
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Craft Your Unique Pitch:
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Define your brand story strengths and key messages
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Explore your personal brand and how it relates to your work
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Craft a compelling and concise pitch that captures attention
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Tailor your pitch to different media outlets and audiences
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Identify the Appropriate Journalists
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Research and identify relevant journalists and media outlets
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Build relationships with key media contacts
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Understand the needs and interests of different journalists
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Create targeted media lists for your outreach efforts
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Use media databases and tools to find the right contacts
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Create a PR Plan and Strategy:
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Set clear goals and objectives for your PR efforts
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Develop a strategic plan to achieve your goals
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Identify key tactics and activities to support your strategy
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Create a calendar and timeline for your PR plan
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Measure and track your progress over time
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Build Your Media Kit:
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Equip yourself with the tools needed to succeed and secure press placements
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Learn to write and distribute your press releases - and know when to send them!
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Organize imagery and other assets so they are well-received by journalists and media partners
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Track Your Success:
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Monitor media coverage and track mentions of your brand
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Measure the impact of your PR efforts on your business goals
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Use analytics and reporting tools to track your progress
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Adjust your strategy based on your results
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Continuously evaluate and improve your PR efforts
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Join the newsletter to be the first to know about the Intentional PR 101 launch and take advantage of these invaluable PR resources for your sustainable and ethical brand.