About
Welcome to "Intentional PR 101: The Fundamentals of Securing Meaningful Media Coverage," a comprehensive self-paced course designed to equip you with the essential skills and strategies to elevate your brand's presence in the media landscape. In this course, you will learn how to manage your own PR campaigns and secure press coverage. With over two decades of experience in communications, Andrea Olmsted, founder of Sustainable Fashion PR, will guide you through the intricacies of media outreach and how to connect editors, journalists and industry thought-leaders. This course is perfect for: ✅ Emerging and established fashion brands ✅ Fashion designers and entrepreneurs ✅ Fashion PR and marketing professionals ✅ Anyone passionate about sustainable and ethical fashion Get Resources: 📁 PR Strategy Doc Template 📁 PR Calendar + Media Outreach and Sample Tracking Sheets Learn how to: ✨ Craft compelling media pitches and subject lines that capture attention ✨ Identify and build relationships with key media contacts ✨ Develop a PR strategy and story angles that resonate with your target media outlet ✨ Leverage affiliate marketing to amplify your PR efforts ✨ Monitor, measure, and track the success of your PR campaigns Duration: 26 minutes